Regal Trust Report May 2016

Regal Trust Report May 2016

Attendance figures

May 2013 1516 patrons

May 2014 1358 patrons

May 2015 1061 patrons

May 2016 1108 patrons

A rather unremarkable month.  Some films, such as Batman v Superman failed to deliver, and whilst Eddie the Eagle and Eye in the Sky were successful they still failed to live up to expectations.  Only Jungle Book exceeded our expectations, but perhaps only because we had revised those expectations downwards.  We are seeing smaller audiences for family films as more people are now seeing films on release with the much improved offering in Hereford.

As our report was not on the agenda for the last meeting so I thought it was worth repeating this section from the report that was prepared.

We have just finished booking films for our summer season, and perhaps as an indication of the fragmentation in the marketplace, this has been the most time consuming and complicated process of all the seasons we have booked so far.  

The good news is our summer programme is much stronger than last years and for the first time we have been able to secure a film on a first run basis so we will be screening  Steven Spielberg’s The BFG at the same time as the big cinemas.  

As an indication of the fragmentation.  The BFG  is a Spielberg production, Spielberg productions are owned by Disney, so this is a Disney Film, but we are negotiating with Entertainment One (EOne) who have the UK rights.  The trailer is being distributed by MPD via the Lansat system, how we will receive the DCP or digital package is at yet unknown but will probably be via the Unique system.  As the different distribution platforms roll out I’m sure there will be further confusion until a dominant player emerges.